Vice Versa is the company of Henriëtte Joppe, creating language and culture packages including travel tips & must-visits within four different countries through Europe. Henriëtte asked me to design & create her website (still under construction) and a corporate identity for her brand.
Fancy coming along the proces?
For some of the logo proposals I’ve created and added a small illustration to give extra character to the textual element.
Henriëtte chose the first logo option: a subtle and strong textual logo.
The big letter ‘V’ can also be used as a separate and self contained element.
I’ve created several handdrawn illustrations of popular items/persons regarding the four Europe countries presented at the website. With these illustrations I’m able to decorate the pages and to create a playful look&feel.