Vice Versa is the company of Henriëtte Joppe, a service creating language and culture packages including travel tips & must-visits within four different countries through Europe. Henriëtte asked me to design & create her website (still under construction) and a corporate identity for her brand.
Fancy coming along the proces?
The logo needed to be focussed on Italy since it’s the second language of Henriëtte. For some of the logo proposals I’ve created and added a small illustration to give extra character to the textual element. Henriëtte chose the first logo option: a subtle and strong textual logo. The big letter ‘V’ can also be used as a separate and self contained element.
I’ve created several handdrawn illustrations of popular items/persons regarding the four Europe countries presented at the website. With these illustrations I’m able to decorate the pages and to create a playful look&feel.